The Wizard of Oz Original MGM Press Book (circa 1955)
|Item Title||The Wizard of Oz MGM Press Book|
|Release Year of Film||1939|
|Date of Item||Circa 1955 (re-released to coincide with Judy Garland's 'come-back' after her break from the industry).|
|Genre||Adventure, family, fantasy|
|Country of Origin||UK|
|Size||31.5 cm x 25cm|
This is a beautifully presented press book with fantastic duo tone images, photographs and line art throughout (based on the 1939 original). It is 8 pages in total and all are clean and complete. There are some minor signs of handling such as light creasing to the top right edge.
The book includes merchandising tie-ins & posters and ads unique to the UK campaign.
Overall this is a very unique piece which is now hard to find.
Oz was one of the few films of the classic era to receive re-release by its home studio. Though the film was a great critical success during its initial Fall 1939 run, it did not turn a profit until the 1949 re-release, due to the nearly 3 million dollar cost of production. When Judy Garland once again became highly popular with the release of A STAR IS BORN and her first television special, MGM decided to do another re-release, again producing an entirely new advertising campaign both in the States and the UK. They also decided to release the film in an odd widescreen-type format they called Metroscope.
|Synopsis||Dorothy Gale is swept away to a magical land in a tornado and embarks on a quest to see the Wizard who can help her return home.|
|Cast||Judy Garland, Frank Morgan and Ray Bolger|
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